Automata Labs: AI Creative Studio
Automata Labs is an AI-native studio that makes cinematic film, video, and image systems. Creative. Technical. Commercial. Excellence in all three. Always.
Contact: alex@automatalabs.cc
Website: https://automatalabs.cc
"We know AI matters. We have no idea what to actually do about it." Where AI fits, what to build, what to ignore, what it costs. We train your team from the field guide we rewrite weekly. For Brand and marketing teams, agencies, production companies, founders, creative directors, artists.
"I have a script, a treatment, or a brief. Nobody will fund it until they can see it." Written material becomes footage you can put in front of a financier or a studio. For Directors, writers, producers, agencies pitching clients, studios evaluating concepts.
"We need one great thing made." One finished piece with a delivery date. Music video, commercial, short film, brand film. For Brands, artists, labels, agencies.
"We need to keep posting and we cannot feed the machine." Short-form on a publishing calendar. We build the format and we run it. For Ecommerce brands, personal brands, media companies, anyone with a feed to fill.
"We need this capability in-house, permanently." We build the system on your assets, train your team, and hand you the keys. For Ecommerce brands with recurring visual needs, in-house creative teams, companies who have decided to stop outsourcing this.
"We need images, not video. Hundreds of them, on brand, every month." Campaign and catalogue imagery as a system, not a shoot. Every angle and crop the channel needs. For Ecommerce and fashion brands, agencies, product and marketing teams.
A production system that replaces the photoshoot. Every hero image, model pose, and PDP visual a brand needs. Weeks and tens of thousands in spend become days.
Something dry and serious made captivating. Short-form that builds awareness, earns trust, and converts. Paid and organic.
Listing photos become cinematic property videos, delivered next day. We change weather, stage furniture, build the transformation shot.
An AI tool that scans video for compliance violations and flags them with exact timestamps, then suggests fixes in the app. An eight hour review process becomes twelve minutes. Top three of thirty teams at the Twelve Labs video AI hackathon, judged by Warner Bros, Fox Entertainment, Lionsgate, and Sony Pictures.
Rooted in Hollywood, music, and media, starting with video production in high school and a YouTube channel that passed a million views in the platform's early days. Co-founded Mothership, a four and a half acre creative compound in Los Angeles, with a collective that includes a platinum selling recording artist and a former head of TriStar Pictures. Wrote, directed, and produced Don't Blame the Computer alone. It was a finalist at GenBattleLA.
The other half of the practice is engineering. Learned to code by hand, the slow way, years before a model could write any of it. That is what turns the agentic era into an advantage rather than a shortcut: anyone can direct agents, but knowing when the output is wrong takes having written it yourself first. It is also why the systems above exist rather than remaining wishes. When the available software stopped giving the work the control it needed, building the instrument was simply an option.
None of it was learned in theory. The years before this were spent inside VC-backed startups, including a music platform that reached a million users and an audio company acquired by Bose, alongside business-school training. What that means for a client is simple: the creative question, the technical question, and the commercial question all get answered in the same room, by the same person, without translation loss between them.
The hosted tools capped what we could control, so we built our own. Eight model APIs behind one abstraction; Self-hosted ComfyUI inference on rented GPUs; Every generation versioned and searchable; Built after a thousand hours inside the tools it replaces.
A brief goes in. A finished short comes out, with voice and sound. Model routing per production stage; Built for first-try accuracy, not volume; Continuity held across a sequence; Autonomous mode, capped to a budget.
It watches the video, finds the violations, and cites the rule. Eight hour review becomes twelve minutes; Marengo and Pegasus on AWS Bedrock; Picture, audio, and on-screen text together; Findings cite the rule that fired.
Tools: Flora, Krea, OpenArt, Reve, ComfyUI, Midjourney, Runway, Luma, Higgsfield, Suno, ElevenLabs.
Model families: FLUX, Sora, GPT Image, Veo, Nano Banana, Seedream, Seedance, Kling, Hailuo, Gen-4, Dream Machine, Grok Imagine.
Post: DaVinci Resolve, CapCut, After Effects, Photoshop, Topaz.
Craft, lineage, and the machine as instrument. Written, directed, and produced solo in roughly 24 hours. Finalist at GenBattleLA.
밥 먹었어? A short on the things a family says instead of saying them.
A Johnny Cash music video built frame by frame in one night. Later emulated by one of the largest AI studios for a Balenciaga campaign.
Tesla · spec. No brief, no client, no budget. Written, boarded, generated, scored, and voiced here.
Hybrid · test. A real performance, placed inside a world that does not exist. The test was whether the seam holds across a whole scene.
Moments photographed as though someone had been standing there with a camera. The discipline is consistency: one era, one lens, one grade, held across every frame.
The other series works the seam where an ordinary photograph turns strange, and tries to keep it credible while it does.
A square-format series working through the old stories as photographs. One continuous world, held together by light rather than by style.
Get our Gen AI mastery guide and weekly research reports, free Everyone working in this field learned it from someone who bothered to write it down. So we write ours down. Fleets of orchestrated agents research the frontier every week, and every claim is verified against primary sources and shipped with an inline citation. How every major image, video, and audio model actually works, and the craft of making real work with them. Free, no signup, no email wall, and nothing to buy at the end. Take it, use it, argue with it. 169 topics covered, 231 sources cited, 8 research agents, Weekly re-researched, Free no paywall. Read it at https://gen-ai-mastery-book-v1.vercel.app
Email alex@automatalabs.cc.