Original

One piece

"We need one great thing made."

One finished piece with a delivery date. Music video, commercial, short film, brand film.

Who it is for

Brands, artists, labels, agencies.

What you get

Concept and treatment
Full production
Finished, graded, scored, delivered piece
Cutdowns and format variants

The work behind this

Still from Don't Blame the Computer — **Don't Blame the Computer**Craft, lineage, and the machine as instrument. Written, directed, and produced solo in roughly 24 hours. Finalist at GenBattleLA.

Still from Have You Eaten? — **Have You Eaten?**밥 먹었어? A short on the things a family says instead of saying them.

Still from The Man Comes Around — **The Man Comes Around**A Johnny Cash music video built frame by frame in one night. Later emulated by one of the largest AI studios for a Balenciaga campaign.

**The Carrot Cup**No brief, no client, no budget.

How it runs

01Brief
02Treatment
03Look development
04Production
05Post
06Delivery

Where this ends

This is a project with an end date. If you need continuous output, see Channel. If you need the capability in-house, see Pipeline.

Questions we get asked

What counts as one piece?

A music video, a commercial, a short film, or a brand film. One finished thing with a delivery date, concepted, produced, graded, scored and delivered, along with cutdowns and format variants.

How does a project run?

Six stages: brief, treatment, look development, production, post, delivery. The treatment and look development stages are where the piece is agreed before the expensive part starts.

What if we need continuous output rather than one piece?

Then this is the wrong engagement. This one has an end date. Ongoing publishing is Short form vertical, and owning the capability yourself is Your own system.

Start here

Tell us what you need and we will tell you exactly how we would do it. Email alex@automatalabs.cc, or use the form. Based in Los Angeles, working worldwide, remote.