Channel

Short form vertical

"We need to keep posting and we cannot feed the machine."

Short-form on a publishing calendar. We build the format and we run it.

Who it is for

Ecommerce brands, personal brands, media companies, anyone with a feed to fill.

What you get

  • Format and series design

  • Defined volume of vertical short-form per month

  • Publishing calendar

  • Ongoing iteration against performance

The work behind this

Rio RouterSomething dry and serious made captivating. Short-form that builds awareness, earns trust, and converts. Paid and organic.
MarqueeListing photos become cinematic property videos, delivered next day. We change weather, stage furniture, build the transformation shot.

How it runs

  1. 01Brand and format bible
  2. 02Pilot batch
  3. 03Review and calibration
  4. 04Monthly cadence

Where this ends

We operate this. You approve and post, or we post. If you want to own and run the system yourself, see Pipeline.

Questions we get asked

Who actually makes and posts the work?

The studio builds the format and runs it. You either approve and post, or the studio posts. If you would rather own and operate the system yourself, that is Your own system instead.

How does it start?

With a brand and format bible, then a pilot batch, then a review and calibration pass, and only then a monthly cadence. The pilot exists so the format is proven before it becomes a commitment.

How much comes out each month?

An agreed volume of vertical short-form per month, set against a publishing calendar and iterated against how the work actually performs rather than left fixed.

Start here

Tell us what you need and we will tell you exactly how we would do it. Email alex@automatalabs.cc, or use the form. Based in Los Angeles, working worldwide, remote.

The other ways to work with us