Fashion ecom
A production system that replaces the photoshoot. Every hero image, model pose, and PDP visual a brand needs. Weeks and tens of thousands in spend become days.
Creative. Technical. Commercial. Excellence in all three. Always.
01 · Range
A production system that replaces the photoshoot. Every hero image, model pose, and PDP visual a brand needs. Weeks and tens of thousands in spend become days.
Something dry and serious made captivating. Short-form that builds awareness, earns trust, and converts. Paid and organic.
Listing photos become cinematic property videos, delivered next day. We change weather, stage furniture, build the transformation shot.
Top three of thirty teams at the Twelve Labs video AI hackathon, judged by Warner Bros, Fox Entertainment, Lionsgate, and Sony Pictures
An AI tool that scans video for compliance violations and flags them with exact timestamps, then suggests fixes in the app. An eight hour review process becomes twelve minutes.
02 · Situations
Where AI fits, what to build, what to ignore, what it costs. We train your team from the field guide we rewrite weekly.
Written material becomes footage you can put in front of a financier or a studio.
One finished piece with a delivery date. Music video, commercial, short film, brand film.
Short-form on a publishing calendar. We build the format and we run it.
We build the system on your assets, train your team, and hand you the keys.
Campaign and catalogue imagery as a system, not a shoot. Every angle and crop the channel needs.
03 · Research and development
Client work pays for the research and the research improves the client work.
These are built and maintained in house, not licensed.
The hosted tools capped what we could control, so we built our own.
A brief goes in. A finished short comes out, with voice and sound.
It watches the video, finds the violations, and cites the rule.
What we work with
Tools
Model families
Post
04 · Direction and storytelling
Craft, lineage, and the machine as instrument. Written, directed, and produced solo in roughly 24 hours. Finalist at GenBattleLA.
밥 먹었어? A short on the things a family says instead of saying them.
A Johnny Cash music video built frame by frame in one night. Later emulated by one of the largest AI studios for a Balenciaga campaign.
05 · Imagery
Moments photographed as though someone had been standing there with a camera. The discipline is consistency: one era, one lens, one grade, held across every frame.
The other series works the seam where an ordinary photograph turns strange, and tries to keep it credible while it does.
A square-format series working through the old stories as photographs. One continuous world, held together by light rather than by style.
06 · Self-directed
Tesla · spec
No brief, no client, no budget.
Written, boarded, generated, scored, and voiced here.
Hybrid · test
A real performance, placed inside a world that does not exist.
The test was whether the seam holds across a whole scene.
07 · Giving it back
The field changes every month. This is rewritten every week.

Image, Video, Audio, and the New Filmmaking
Everyone working in this field learned it from someone who bothered to write it down. So we write ours down. Fleets of orchestrated agents research the frontier every week, and every claim is verified against primary sources and shipped with an inline citation.
How every major image, video, and audio model actually works, and the craft of making real work with them. Free, no signup, no email wall, and nothing to buy at the end. Take it, use it, argue with it.
Read the field guide ↗Or just the weekly, free
Every week our agents sweep the frontier: the model releases, the funding, the law, and the research papers. Around twenty stories and papers, each one checked against a primary source before a word of it ships. Free, no hype, and nothing held back for a paid tier.
08 · Who you work with

Founder, creative director, agentic engineer
Rooted in Hollywood, music, and media, starting with video production in high school and a YouTube channel that passed a million views in the platform's early days. Co-founded Mothership, a four and a half acre creative compound in Los Angeles, with a collective that includes a platinum selling recording artist and a former head of TriStar Pictures. Wrote, directed, and produced Don't Blame the Computer alone. It was a finalist at GenBattleLA.
The other half of the practice is engineering. Learned to code by hand, the slow way, years before a model could write any of it. That is what turns the agentic era into an advantage rather than a shortcut: anyone can direct agents, but knowing when the output is wrong takes having written it yourself first. It is also why the systems above exist rather than remaining wishes. When the available software stopped giving the work the control it needed, building the instrument was simply an option.
None of it was learned in theory. The years before this were spent inside VC-backed startups, including a music platform that reached a million users and an audio company acquired by Bose, alongside business-school training. What that means for a client is simple: the creative question, the technical question, and the commercial question all get answered in the same room, by the same person, without translation loss between them.
Tell us what you need and we will tell you exactly how we would do it.